Samsung Forum 2019
Samsung Forum is an annual event where leaders of global offices and partners of Samsung come together to share annual prospects and business plans. It has been held every year since 2008, and its visual identity has been constantly updated according to the change of Samsung’s brand guidelines. Since we successfully created a special visual for the 2018’s forum to celebrate its 10th anniversary, the clients wanted to create new visuals whenever the new forum takes place.
For this reason, based on the original symbol, speech bubbles, we devised several ways of visual expressions which allows new visuals to be created every year without losing the consistency. Instead of defining strict rules, we assigned a freedom to the variation methods so that various graphic compositions can be generated.
In 2019, there were total three forums, each held in Porto, Antalya, and Sentosa. Based on new variation methods and using motion graphics, we made three different visuals which all represent the nature of forum.