Jeju, a Special Self-Governing Province, invited Chinese visa holders to their lands and facilities in order to attract more Chinese tourists and to activate the regional economy. However, the indiscriminate open-door policy made Chinese people buy real estate in Jeju much faster and more vast than expected. As a result, too many parts of Jeju areas were sold away to Chinese nationals. This open-door policy didn't help the regional economic activation as intended because Chinese tourists usually use hotels, restaurants and facilities belonging to Chinese companies. Furthermore, as most of the areas under Chinese capital are in UNESCO Biosphere Reserves, there is a high possibility that Jeju's natural environment would be destroyed by ongoing development.
In order to satirize the situation above, I created a virtual island called Jizhou that assumed Jeju was incorporated into one of the Chinese Special Administrative Regions such as Hong Kong and Macau. I created an official flag and logo for Jizhou. The flag was designed with reference to the flags of Chinese administrative districts, such as Hong Kong and Macau, and the logo was created by replacing the original "Jeju" in Korean into a type of Chinese character that is never used in Korea.
Both items represent a shameful reflection of ourselves who are recklessly selling our precious nature to the Chinese capital. The final outputs of the 1:1 scale flag and merchandise were installed and displayed in the hall gallery of Hongik University.